Happy New Year everyone!
Hopefully the Christmas period has given you the chance to relax, unwind, recharge your batteries and distance yourself from your business (just for a little while at least) to launch yourself into this year with a plan of action? Well, if you’re not quite there yet then hopefully this post will give you a little inspiration. 
Now that it’s back to business in every sense of the word, it’s so easy to fast allow ourselves to get wrapped up in the day to day activities and before we know it March is just around the corner and nothing’s ticked off on our to-do list. What’s desperately needed this time of year is time to step back, reflect on where your business is and think about where you want to it be this time next year.
If you’ve got your to-do list together already (you clever sausage you) then let me suggest just one addition if I may? Spend just a few minutes looking at your current branding and ask yourself a few honest questions.
1. If you know exactly what your business is all about, who your ideal clients are and what they value about what you do then your branding should be communicating with them in a way that puts your business to the top of their list. Are you confident you’ve got this right for your business?
2. If you consistently communicate with your customers and prospects in a way that inspires and resonates with them then they’ll ache to work with you: whether you’re the cheapest or not. And if you can show confidence and professionalism throughout all of your communications: website, printed collateral and through all the social media channels then when these ideal clients and prospective customers find you, why wouldn’t you blow your competitors out of the water? Do you think your customers ache to work with you?
3. Once you’ve got all of this right, spending money on advertising, search engine optimisation and pay per click marketing makes sense. Why? Because you need people to find your business! But you need people to see your business in the way you see it, and too often there’s a discrepancy between the confidence and passion you have for your business and what people see on the outside. Are you doing enough for people to see what you see?
Take at least 5 minutes this week to slow down and focus.
If you’re keen to know more about growing your brand style into something rather magnificent then book a place with us on our Branding Masterclass starting 21st January. We’d love to see you there!
